Trackway Solutions/

A brand that can take you anywhere/

A brand that can go anywhere. An identity that can do the same/
A long-standing client decided to launch a separate temporary trackway offering. So we made a few clever sidesteps to create a standalone sister brand.

Where they were/
Trackway Solutions was a spin-off company from our long-standing client, Generator Power. They were using temporary trackways to get their generators to remote locations and saw a gap in the market for a reliable trackway supplier. They asked us to give Trackway Solutions a distinctive new brand that felt part of the Generator Power family.

Where we took them/
For Trackway Solutions, nowhere is out of reach. They can find a way to access absolutely anywhere. So where our Generator Power brand used a graphic “power line” device to knit elements together, for Trackway Solutions we used a track device. We further mirrored the mother brand with a combination of cut-out photography and a simple, ownable illustration style, but also introduced map contour lines and lots of lovely map-style detail to help give it its own visual vocabulary.

Get in touch /

Lyness Loseby Limited,
15 Low Bank Street,
Farsely, Leeds,
LS28 5JJ.

Contact /

Gemma Lyness
gemma@lynessloseby.com
07717 005254

Ian Loseby
ian@lynessloseby.com
07798 726443

Case studies /

  • Making distribution the catalyst for success

    Surfachem had bold plans for the future. But to achieve their goals, they needed a clearer positioning and a strong identity that was true to their brand.Read more /

Projects /

  • Turning staff into photographers

    The Workhaus build all sorts of amazing, one-off structures for museums and their special exhibitions. But they couldn’t afford a photographer to capture the finished products or the step-by-step process behind them.Read more /