Giving a design classic the brand it deserves/

DAB’s uncompromising approach to quality had made their specialist valves some of the best around. We approached their branding with the same high standards.

Where they were/
DAB designs and manufactures specialist valves for the fire protection sector. For over 40 years they’d produced some of the most reliable valves on the planet for some of the biggest names in the industry. They and their customers wholeheartedly believed in the quality of their design and the talents of their engineers, but their branding felt dated and didn’t do justice to their brilliant products and high levels of service.

Where we took them/
Talking to their engineering design team was really fruitful, as we soon saw their passion and genuinely “no compromise” attitude to their work. Inspired by their meticulous attention to detail, we developed a finely-crafted hexagon logo with radius corners. We then communicated their exacting standards and dedication to quality with the strapline “Fire protection without compromise”. We also created a suite of designs, which drew on classic British engineering design to communicate the company’s decades of heritage.

Get in touch /

Lyness Loseby Limited,
The Old Vicarage

Contact /

Ian Loseby
07798 726443

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