Autus/
When straight-talking is what makes you different, you need to cut the complexity and make your communications beautifully simple.
Where they were/
Autus is a financial planning company that prides itself on its straight-talking approach. When we started working with them, they were ready to take a big step forward, but they didn’t have a huge budget. To achieve their aims, they needed a stand-out brand that would help them get noticed and win lots of new clients.
Where we took them/
An energising workshop helped us quickly get under the skin of their business and we soon defined their straightforward, non-salesy approach as their key point of difference. They were really good at making financial planning seem beautifully simple. This inspired a clean, stripped down brand with white backgrounds, straightforward still life cut-out photography and the strapline “Financial planning untangled”.
