Autus/

Finance made beautifully simple/

When straight-talking is what makes you different, you need to cut the complexity and make your communications beautifully simple.

Where they were/
Autus is a financial planning company that prides itself on its straight-talking approach. When we started working with them, they were ready to take a big step forward, but they didn’t have a huge budget. To achieve their aims, they needed a stand-out brand that would help them get noticed and win lots of new clients.

Where we took them/
An energising workshop helped us quickly get under the skin of their business and we soon defined their straightforward, non-salesy approach as their key point of difference. They were really good at making financial planning seem beautifully simple. This inspired a clean, stripped down brand with white backgrounds, straightforward still life cut-out photography and the strapline “Financial planning untangled”.

Get in touch /

Lyness Loseby Limited,
15 Low Bank Street,
Farsely, Leeds,
LS28 5JJ.

Contact /

Gemma Lyness
gemma@lynessloseby.com
07717 005254

Ian Loseby
ian@lynessloseby.com
07798 726443

Case studies /

  • Making distribution the catalyst for success

    Surfachem had bold plans for the future. But to achieve their goals, they needed a clearer positioning and a strong identity that was true to their brand.Read more /

Projects /

  • Turning staff into photographers

    The Workhaus build all sorts of amazing, one-off structures for museums and their special exhibitions. But they couldn’t afford a photographer to capture the finished products or the step-by-step process behind them.Read more /