Stage One/

The most famous client you’ve never heard of/

Stage One created The Olympic Cauldron for the London 2012 Olympics and make other extraordinary, one-off projects happen every day. Yet within their sector, incredible visual spectacles are the norm. We got under the skin of their business to add a new, human dimension to their brand.

Where they were/
Stage One work in large black workshop on an old airfield in Tockwith, a few miles down the road from Arris. So far, so ordinary. But inside they create absolutely extraordinary one-off constructions, automations and aerial track systems for opening ceremonies and stage productions, including The Olympic Cauldron for the London 2012 Olympics (Yes, that cauldron!). They’ve also won the Queen’s Award for Enterprise.

With such a brilliant portfolio of work, it was tempting for Stage One to communicate using glossy ‘Hollywood’ images of all their high profile clients. But in their sector that’s what everyone was doing.

Where we took them/
We didn’t want to lose the undoubted wow-factor of their extraordinary work, but amplified the human qualities that truly made them special. We realised that clients went to Stage One for the really difficult jobs, because they knew they were fantastic problems solvers who could innovate, iron out problems and realise pretty much anything.

We developed the strapline ‘Extraordinary is our ordinary’ and focused on images showing creations coming to life in the production stages, as well as the finished articles.

Get in touch /

Lyness Loseby Limited,
The Old Vicarage

Contact /

Ian Loseby
07798 726443

Case studies /

  • Taking spaces to new places

    Moorgarth sees property as more than just a shell to generate rent from; they create modern, sought-after destinations that serve the needs of the local community. Their brand however, lacked the inspiration, clarity, or sense of purpose we could see in the team.Read more /

Projects /

  • Turning staff into photographers

    The Workhaus build all sorts of amazing, one-off structures for museums and their special exhibitions. But they couldn’t afford a photographer to capture the finished products or the step-by-step process behind them.Read more /