Stage One/
Stage One created The Olympic Cauldron for the London 2012 Olympics and make other extraordinary, one-off projects happen every day. Yet within their sector, incredible visual spectacles are the norm. We got under the skin of their business to add a new, human dimension to their brand.
Where they were/
Stage One work in large black workshop on an old airfield in Tockwith, a few miles down the road from Arris. So far, so ordinary. But inside they create absolutely extraordinary one-off constructions, automations and aerial track systems for opening ceremonies and stage productions, including The Olympic Cauldron for the London 2012 Olympics (Yes, that cauldron!). They’ve also won the Queen’s Award for Enterprise.
With such a brilliant portfolio of work, it was tempting for Stage One to communicate using glossy ‘Hollywood’ images of all their high profile clients. But in their sector that’s what everyone was doing.
Where we took them/
We didn’t want to lose the undoubted wow-factor of their extraordinary work, but amplified the human qualities that truly made them special. We realised that clients went to Stage One for the really difficult jobs, because they knew they were fantastic problems solvers who could innovate, iron out problems and realise pretty much anything.
We developed the strapline ‘Extraordinary is our ordinary’ and focused on images showing creations coming to life in the production stages, as well as the finished articles.
