Where we took them/
We soon realised that what was special about Diamond was people. They were a passionate team, who were relentlessly pushing the quality of their products forward. We used a single word to capture their expertise and passion: Inkology. With this at the centre of our communications, we developed all sorts of new and novel approaches, from visualising their range of samples (no one in the sector had ever done this) to creating vibrant presentations, exhibition stands and a website like no other the sector had seen. The result was belief, confidence, and phenomenal growth.