Inconsistency can be a strength/

In London’s competitive serviced offices market you need a strong brand to stand out. When a large property company asked us to help them do just that, we took the apparent inconsistency of their office spaces and turned it into the essence of their business.

Where they were/
A large property investment company was looking to diversify. They wanted to get a foothold in the lucrative serviced offices market and were kicking things off by marketing two serviced offices in Central London. Over time they wanted this brand to work for all sorts of other properties they had in the pipeline. While demand for such properties was high, so was competition, so they needed a name and brand that would help them stand out. Our challenge was to develop a brand that was distinctive and memorable despite the two properties having wildly different personalities.

Where we took them/
We decided to look at the very different styles of their properties as a strength. After all, no one wants to work somewhere bland and generic! We positioned their portfolio as one of boutique work environments, with no two the same, creating the name The Boutique Workplace Company. To help them truly stand out we then recommended that each property’s identity be distinctive and different to reflect the character of the building. By combining distinctive, strongly branded workspaces with exceptional customer service they had the foundations of a strong and very different brand.