Where we took them/
We decided to look at the very different styles of their properties as a strength. After all, no one wants to work somewhere bland and generic! We positioned their portfolio as one of boutique work environments, with no two the same, creating the name The Boutique Workplace Company. To help them truly stand out we then recommended that each property’s identity be distinctive and different to reflect the character of the building. By combining distinctive, strongly branded workspaces with exceptional customer service they had the foundations of a strong and very different brand.