Where they were/
If you work in Utilities, Telecoms, Events or Construction and you need a generator on-site, Generator Power are one of the biggest hire companies in the field. Over the space of 30 or so years they’d grown from a start-up to a national player and had 8 depots all over the country.
But their branding hadn’t kept pace. It failed to communicate their size, stature and innovative products. As a result, they were missing out on larger, more lucrative projects.