PEC/

Turning a fit-out company into a stand-out company/

The retail fit-out market was increasingly driven by cost, so the extra quality and commitment that PEC gave their customers wasn’t getting them as much business as it deserved. We helped them refresh their branding and communicate their commitment to doing exceptional work, positioning them as honest, professional players on a national stage.

Where they were/
PEC are a Bradford retail fit-out company with 35 years of heritage. They often found themselves tendering for projects, but wanted to be judged on what they added to jobs, rather than simply finding ways to do them more cheaply. When we spoke to their customers they kept telling us that PEC always went the extra mile and made a huge difference to their businesses. PEC’s commitment to doing high quality work and the efficient way all their staff communicated also meant that jobs got done faster and more efficiently. The problem was, their competitors were promising to do a good job too. And they looked more professional than PEC did.

Where we took them/
We started by giving their communications a professional look and a more human tone of voice. This reflected their honesty, integrity and personal commitment to doing a good job, and it helped them look very different to the very practical, service-led communications of their competitors. We also repositioned them from a regional business to a national player, opening up more opportunities to win work where the quality of their services would win out over price.

Discovery/

SLT meeting
Staff interviews
Customer interviews
Competitor audit

Diagnosis/

Workshop
Business insights
Brand opportunity
Marketing approach
Vision & Values

Development/

Brand strategy
Proposition
Values & Personality
Central idea
Unifying concept
Key messages
Look & feel
Applications

Production/

Brand identity system
Advertising
Website
Social media
Sales tools
Livery
Promotional items
Exhibitions

Get in touch /

Lyness Loseby Limited,
15 Low Bank Street,
Farsely, Leeds,
LS28 5JJ.

Contact /

Gemma Lyness
gemma@lynessloseby.com
07717 005254

Ian Loseby
ian@lynessloseby.com
07798 726443

Case studies /

  • Making distribution the catalyst for success

    Surfachem had bold plans for the future. But to achieve their goals, they needed a clearer positioning and a strong identity that was true to their brand.Read more /

Projects /

  • Turning staff into photographers

    The Workhaus build all sorts of amazing, one-off structures for museums and their special exhibitions. But they couldn’t afford a photographer to capture the finished products or the step-by-step process behind them.Read more /